How to design the packaging color of food and beverage
Jiedeng famous brand design company design director Raymon said: the sense of reaction in beverage packaging design of color psychology and color, expounds the application of color in beverage packaging design principles. Put forward a good beverage packaging, its vitality is reflected in the spirit of culture, and in the pursuit of personality of the times, the color of the packaging design highlights the personality of the psychological symbol can not be ignored. In today's large supermarkets, beverage packaging a superb collection of beautiful things often make us confused, to make the goods in which many competitors in the de Ying out the decoration design color effect is very great, it can stimulate the consumer's subjective feelings. With a sense of color reaction of beverage packaging has: enable consumers to the visual, smell, taste, touch and hearing the feelings, the designer can use these combined reactions of beverage packaging design information rich. Beverage packaging design in the color of its appeal is quite large, require designers to use a new concept to the performance of the characteristics of color, give a person with a fresh feeling. Color design is to promote the sale of goods, to the spirit of promotion and culture in one of the principles. A beverage packaging design in color psychology jiedeng design director Raymon said: "it is the color perception of visual aesthetic core and its significance for us -- has important and profound influence on our emotional state." [1] beverage packaging color, first with Xianshengduoren communication elements, by direct stimulation of the human eye, make the person's mood changes, and make intuitive judgments of goods. This process will affect people's buying behavior, especially in the same grade of goods. In the beverage packaging design, the overall tone of the changes will show a different color expression. Orange packaging to warm, warm feeling, full of youthful spirit. Green packaging gives people a healthy, growing, quiet feeling. Light blue line packaging gives a clean, fresh feeling. These shows that when people feel mixed feelings and experience of life, experience, color has a cultural meaning. However, different countries, different times, different cultural and historical background, as well as different experiences, different occupations, different ages of people, the color of the reflection is different. Therefore, the accurate positioning of the color of the beverage packaging design can not be ignored. If a certain brand of bottled drinks and decoration design is a whole body black, this for some offbeat young people means strength, mysterious, elegant, rich and superior, but the more people will mean depression, sadness, fear, death, unclean, ominous. These indicate that the color psychology and the sense of feeling which produces by the color is related to the human life experience, also is related with the human's main body spirit. The designer's task is to give vivid color accurate emotion, this is one of the most flexible packaging design and performance method, at the same time the color of creation and manifestation of a person's value, "by the material and spiritual support and arouse the reconstruction, color can convey the essence of everything, and with strong passion". [2] two, the color of the beverage packaging color of the coupling reaction is that when we contact with a certain color, it will produce a visual, auditory, olfactory, taste, tactile associative feelings. How to give people the color of the beverage packaging in the auditory association? Clean and transparent mineral water plus a landscape of lakes and mountains beautiful pictures, singing occasionally from afar scornful birds chirp make people feel quiet and beautiful environment, to convey the source of raw materials, clean nature, away from the pollution of information. The natural color of fruit juice with high purity of color, let a group of children to hear the cheers of the children. Tea drink itself light color with elegant tone, let a person feel harmonious and friendly conversation. Carbonated drinks with bright colors of the packaging allows people to hear the sound of the sports field. Generally speaking, the sweet taste that is yellow, white, pink is green; acid; bitter is brown, grey and black; salty is blue, blue, brown. See orange, orange, orange and then think, produced with fruity sweet and sour taste. White mineral crystal transparent, its packaging and then use some bright blue, cool with a sweet feeling. Green packaging makes people feel cool and mellow. Color contrast strong carbonated beverage packaging makes a person feel unique taste, slightly stimulating. Use color to convey the sense of touch, including two aspects: first, the temperature of the feeling, that is, the feeling of hot and cold; the two is the texture of the feeling. Under normal circumstances, the color of warm color gives the feeling texture is relatively thick, the temperature is high; the color of the cold tone gives the human feel the texture is exquisite, the temperature is low. The emotional expression of color in the design of beverage packaging is to a great extent by the association of consumers. The color of this
The strong force is not clearly explained by scientific theory, but it is rather obvious, so that everyone has a personal experience. Three, beverage packaging color design principles of beverage packaging color design to extract the best color expression language, the formation of the most effective information to convey the beverage product. The protection and promotion of commodity packaging is the fundamental principle. China's definition of packaging is: for the protection of products in the circulation process, convenient storage and transportation, to promote sales, according to certain technical methods and the use of containers, materials and auxiliary materials, etc.. The United Kingdom is defined as the packing: the packing is for the goods
